The first global campaign I pitched, featuring organic and paid social campaigns, gifting initiatives, and an inaugural division-led global brand event. It had an estimated digital reach of 142M, with hundreds of pieces of content created, and billions of bonds repaired!

It’s essential to embrace viral trends and cultural moments, so I love developing ideas that add a playful twist to align with a brand's voice and messaging. Whether it’s Brat Summer or Wicked fall, there are always huge content moments to capitalize on.

Whether it's teaming up with talented graphic designers or brand ambassadors, collaborative content can take a brand presence to the next level. The blend of unique ideas and perspectives creates something truly special and so much fun.

From always-on content to product launches, I aim to maintain a standard of high-quality, engaging, educating, and exciting content! Revamping a social media account is one of my favorite tasks and can significantly enhance a brand's presence digitally.

NEW YEAR, NEW GLOW! 🍾

If you’re looking for a glow up in 2025, look no further! Meet miss Glazing Queen, our color protecting mask supreme, and the rest of our #GlowMania Range (swipe right). This glowing routine will defeat color faders, give you 3x more vibrancy & the glowiest hair of your life! Here’s what’s included:

🧴 Sulfate Free Color Protecting Shampoo
🌈 Color Protecting Conditioner
✨ Glazing Queen Super Gloss Protecting Mask
🔒 Glow Gatekeeper Glow Sealing Leave-In Conditioner

Available now at @saloncentric and@cosmoprofbeauty.

#Matrix#MatrixHair #ColorFade#Glow #GlowUp #Shine#ColorProtection #HairColor

WHEN THE RAINBOW 🌈 MEETS THE GOLD ⭐️

It’s #NationalFindARainbowDay, so OF COURSE we had to celebrate it 🌟! What better way than sharing these bright & colorful curls created by #MatrixAmbassador @pati.rodrigz 👩‍🦱.

We want to see your beautiful rainbows! Visit our story to share your creations 🎨.

#Matrix #MatrixHair #SoColorCult #BlondeCurls #RainbowHair #VividHair

BONDING DUMP 💖📸 Swipe ➡️ for some cute candid moments taken at our #BuildABond experience last week. From bonding over brunch, to learning about the technology, going on the ultimate Matrix shopping spree, and being pampered in our pink salon, we had the best time! To say bonds were built is an understatement 🫧🤞.

What’s your favorite part of the day ✨?

#Matrix #HouseOfBonds #Instacure #Bonds #1Billion #LaunchParty #HairTransformation

It's almost wedding season! Do you need custom labels for your wedding day? Look no further! We've got you covered. 👰💍

Call, email or stop into the shop to order! Wine, Candle, Cologne Labels and more are available for your special day.

Choice1Graphics.com/weddings/

The holidays can be stressful – we can help you:

- Get a quick loan
- Turn your holiday cheques into cash hassle-free
- Send money to friends and family with Western Union
- Take control of your holiday spending with a prepaid card
- Easily exchange foreign currency

Plus, you can enter our Holiday Hero Sweepstakes for a chance to win up to $25,000! For full Official Rules and how to enter without purchase, visit mmholidayhero.ca.

#MMHolidayHero #Sweepstakes