Content & Projects

  • Large pink tube labeled "Matrix Insta Cure Bond-A-Bond Instant Revival Liquid Mask" on display platform, surrounded by reflective pink spheres, with a cityscape in the background.

    Instacure Build-A-Bond Campaign

    A project I led, featuring organic and paid social campaigns, gifting initiatives, and our inaugural division-led global brand event. We created an estimated reach of 142M, with hundreds of pieces of content created, and billions of bonds repaired!

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  • Text on green background: "summer hair and it's the same but it's soft so it's not".

    Reactive Content

    It’s essential to embrace viral trends and cultural moments, so I enjoy developing ideas that add a playful twist to align with the brand's voice and messaging. We’ve had a Brat Summer and a Wicked fall, and they’re coming around again!

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  • Cartoon character with laptop on pink sofa, surrounded by colorful pillows and playful icons like hearts and an avocado. 'Matrix' text at top.

    Brand Partnerships

    Whether it's teaming up with graphic designers or engaging brand ambassadors, working alongside these experts takes content to the next level. The blend of unique ideas and perspectives creates something truly special and so much fun.

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  • A hand holding a purple Matrix Miracle Creator spray bottle, with purple nails and a gold bracelet, against a purple background.

    Branded Content

    From always on content to product launches, it’s essential to maintain a standard of clarity, engagement, education, and excitement! Revamping a social media account is one of my favorite tasks and can significantly enhance a brand's presence.

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Copywriting

  • Product Launch

    NEW YEAR, NEW GLOW! 🍾

    If you’re looking for a glow up in 2025, look no further! Meet miss Glazing Queen, our color protecting mask supreme, and the rest of our #GlowMania Range (swipe right). This glowing routine will defeat color faders, give you 3x more vibrancy & the glowiest hair of your life! Here’s what’s included:

    🧴 Sulfate Free Color Protecting Shampoo
    🌈 Color Protecting Conditioner
    ✨ Glazing Queen Super Gloss Protecting Mask
    🔒 Glow Gatekeeper Glow Sealing Leave-In Conditioner

    Available now at @saloncentric and@cosmoprofbeauty.

    #Matrix#MatrixHair #ColorFade#Glow #GlowUp #Shine#ColorProtection #HairColor

    Matrix Glow Mania Glazing Queen hair mask red container with liquid and bubbles on vibrant red background.

  • Always On

    MATCH YOUR SIGN TO THE SHADE ♏♌♋! Which NEW Tonal Control shade will you gravitate to the most? The answer is written in the STARS 💫!

    Comment below what shade matches your zodiac sign!

    #TonalControl #ToneWithConfidence #MatrixToner #AcidicToner #WarmShades #Astrology #ZodiacSign

    Pink background featuring a chart with hair color shades and zodiac signs: Aries (7R Raving Red), Taurus (8GB Beige In The Sun), Gemini (9NCV Caramel Dreams), Cancer (8VR Wine’d Up), Leo (8C Copperlicious), Virgo (9G Ready For Gold), Libra (9W Warm Vibes), Scorpio (9NW Pure N' Hot), Sagittarius (8CR Keep It Copper), Capricorn (Clear Tonally Transparent), Aquarius (Creating Their Own Shade), Pisces (9GV Bubbles On Ice).

  • Reactive Trends

    WHEN THE RAINBOW 🌈 MEETS THE GOLD ⭐️

    It’s #NationalFindARainbowDay, so OF COURSE we had to celebrate it 🌟! What better way than sharing these bright & colorful curls created by #MatrixAmbassador @pati.rodrigz 👩‍🦱.

    We want to see your beautiful rainbows! Visit our story to share your creations 🎨.

    #Matrix #MatrixHair #SoColorCult #BlondeCurls #RainbowHair #VividHair

    Person with vibrant, multi-colored curly hair and large hoop earrings against a plain background.