Brat Summer

Who could resist jumping into the Brat summer trends? We’ve blended the album’s iconic green with our lively Food For Soft green, crafting eye-catching visuals that highlight the amazing benefits of our product.

Text 'food for soft' on a green background.
Text graphic reading 'summer hair and it's the same but it's soft so it's not' on green background.
Text on green background: "i'm so soft"
A hand holding half an avocado above a bottle of "matrix food for soft" hair oil with a dropper, against a green background. The word "brat" is overlaid on the image.

Wicked

After the wave of Barbenheimer, we knew that Wicked (+ Gladiator) were cultural moments we couldn’t resist. The timing perfectly aligned with Halloween, so I dressed up our two major product ranges as Glinda & Elphaba!

Image with the text "Your Top Moods" listing humorous situations related to hairstyling: 1. Emotional investment in a breakup story, 2. Smiling through a client wanting platinum hair, 3. Needing a bathroom break during a hair color process, 4. Shampooing hair while thinking about lunch, 5. Enjoying a client's positive reaction.
Text showing statistics on hair processing time and achievements in hair transformation.
Darkly lit salon product shelves with neon "matrix" sign, humorous text saying "A haunted house but it’s a full salon and the power went out."
Interior of a Matrix hair product display with text overlay reading "A haunted house but it’s a room full of level 1 clients who want to go platinum." Shelves stocked with hair product tubes.
Collage of hair care items: gel, brush, scissors, hair clip, gloves, hair dye, leave-in treatments, Matrix logos, background text.
Two Matrix shampoo bottles, one pink with a crown and loofah, one green with a witch hat and broom, on a pink to green gradient background.

The Tortured Poets Dept.

How to turn TTPD into hair content? Speak to “tortured” dry hair! I created each of these to call back to songs and lyrics on this instant classic Taylor Swift album.

A clear glass dropper bottle labeled "Matrix Food For Soft Hair" with its lid and dropper removed, laying on its side with some liquid spilled. The words "DOWN BAD" are in the background.
Split image showing a hand holding damaged hair on the left with text 'I can fix him', and smooth hair on the right with text 'No really, I can'.

Matrix Wrapped 2024

The rush to get your brand’s take Spotify Wrapped is real. This was our take on 2024!

Colorful geometric design with the text "Hi Matrix fam! Whether behind the chair or in the chair, you made 2024 iconic. Swipe to see how we’re wrapping up the year..." with a vivid rainbow logo.
Text on dark background: "You've changed. And so has your hair. Let's look at your 2024 hair evolution."
Vibrant copper hair colors on a pink and orange background, text reads: 'Cowboy Copper was your most requested look of the year. Your longest coloring streak was 25 days.'
"The Busy Chair Playlist" graphic showing five hair products: Instacure Build-A-Bond, SoColor, Food For Soft, Tonal Control, and Super Sync, each with corresponding images of product packaging.

A Haunted House But…

A salon shelf with Matrix hair products and humorous text "A haunted house but it’s a salon full of clients who cut their own bangs."

A haunted house but… it’s a hectic salon! How spooky are these?

Shelves filled with Matrix salon products under dim, moody lighting. White text reads: 'Matrix: A haunted house but it's a day at the salon with all no-shows.'

Other Trends

Below are fun trends from TikTok and the hair industry. From keeping it demure to creating calico hair, there’s always something to jump on!

Three women posing against a pink background, each with different hairstyles and expressions, labeled with words: "Demure," "Cutesy," and "Mindful."
Woman with long, multi-colored highlighted hair in a salon setting.
Person with curly, multicolored hair wearing hoop earrings and a colorful strapless top.
Person with long, straight hair dyed pink, black, and blonde highlights, wearing glasses and a pink top, in a modern indoor setting with plants and lighting.
Black and white image of a person with short, light-colored hair and tattoos on their arms. They have a hoop earring and are posed with one arm raised. The words "Like a tattooed golden retriever" are overlaid on the image.
A person with long, straight hair holding a 50ml bottle of Matrix hair serum.
Abstract design with pink and red swirls on a black background with text: "August was your Post-Vacation Hair Rehab moment. You were really into artists like Food For Soft and Build-A-Bond."
Abstract design with red and pink swirl on a black background with text "May was your Highlight Revival moment" and "You were big on genres like SoColor Pop and Tonal Control Rock."
Shelves filled with Matrix hair product bottles, with humorous text overlay about a salon without clean towels.
Neon sign reading 'matrix' with humorous text about a haunted house and running out of hair repair product, Build-A-Bond. Background shows shelves with neatly arranged hair product bottles.