Matrix Professional @ L'Oreal Professional Products Division, 2022 - 2025

• Developed and executed multi-platform social strategy across Matrix’s global Instagram, TikTok, Facebook, and Threads, building a cohesive brand identity and driving consistent monthly growth through high-performing content calendars

• Launched and scaled Matrix’s TikTok channel 30K+ organic followers in under one year, producing viral content including a video that surpassed 3 million views

• Led strategy and execution of social and advocacy campaigns for major product launches including Food For Soft and Instacure Build-A-Bond

• Conceptualized and executed Matrix’s first DMI global brand event, activating influencers and gifting to achieve 142M+ reach and increase brand affinity

• Boosted Matrix’s DBPI hair category rank from #42 to #8 in two years through trend-driven content, strategic partnerships, and education initiatives

• Produced and directed agile in-house shoots with models and educators, delivering a steady pipeline of global-ready content optimized for organic performance

• Created monthly content briefs for influencers and ambassadors, aligning them with product launch timelines, campaigns, and current platform trends

• Developed detailed cross-platform performance reports to analyze KPIs, extract insights, and continuously optimize social strategies based on data

• Prepared and presented campaign decks and dossiers for internal and global meetings, supporting key initiatives including product rollouts and strategic planning

Momentum Financial Services Group, 2021 - 2022

• Oversaw multi-channel management for four North American brands, leading content creation, copywriting, monthly performance reporting, and community engagement initiatives

• Developed a new social media strategy for MFSG’s corporate rebrand, enhancing brand visibility, engagement, and audience education

• Authored a new manual to standardize style guides, brand guidelines, and messaging hierarchy across all channels

• Handled and resolved customer inquiries and complaints for over 450 branches, ensuring timely and effective issue resolution

Freelance (Various Industries), 2019 - Present

• Led end-to-end digital strategy for clients across multiple industries, enhancing brand visibility, engagement, and customer retention

• Designed and built custom decks for marketing, investor, and internal presentations, simplifying complex ideas into compelling, on-brand visuals

• Managed and curated social media channels, including content creation, community management, and visual asset design tailored to platform best practices

• Created and executed weekly email campaigns that boosted customer engagement and promoted brand loyalty using tools like Mailchimp

• Collaborated with clients on website layout and visual design to improve user experience and brand consistency (front-end only)

• Provided customer support and streaming platform management for clients in tech and entertainment, ensuring smooth user experiences and timely content delivery