Matrix Professional @ L'Oreal Professional Products Division, 2022 - 2025

• Strategized and executed monthly content plans for Matrix's global Instagram, TikTok, and Facebook

• Achieved significant TikTok growth in 2024, including a 1,230% increase in engagement, a 443% boost in engagement rate per follower, a 507% rise in video views, and 73% follower growth

• Designed and implemented social and advocacy campaigns for multiple product launches such as Food For Soft and Instacure Build-A-Bond

• Led the first DMI brand event with global teams, featuring mega-

• influencer activations and mass gifting which achieved a 142M reach

• Elevated Matrix's global ranking in the DBPI hair category from #42 to #8 within two years through trend-forward content, strong influencer partnerships, and product education

• Oversaw in-house agile shoots with models and educators to deliver organic content to the global markets

• Briefed influencers and ambassadors on monthly content and product launches

• Prepared cross-platform reports on a monthly, quarterly, and annual basis; used metrics to improve performance and refine strategies

• Prepared and presented project decks and dossiers for global executive meetings and product launches

Momentum Financial Services Group, 2021 - 2022

• Oversaw multi-channel management for four North American brands, leading content creation, copywriting, monthly performance reporting, and community engagement initiatives

• Developed a new social media strategy for MFSG’s corporate rebrand, enhancing brand visibility, engagement, and audience education

• Authored a new manual to standardize style guides, brand guidelines, and messaging hierarchy across all channels

• Handled and resolved customer inquiries and complaints for over 450 branches, ensuring timely and effective issue resolution

Freelance (Various Industries), 2019 - Present

• Led end-to-end digital strategy for clients across multiple industries, enhancing brand visibility, engagement, and customer retention

• Designed and built custom decks for marketing, investor, and internal presentations, simplifying complex ideas into compelling, on-brand visuals

• Managed and curated social media channels, including content creation, community management, and visual asset design tailored to platform best practices

• Created and executed weekly email campaigns that boosted customer engagement and promoted brand loyalty using tools like Mailchimp

• Collaborated with clients on website layout and visual design to improve user experience and brand consistency (front-end only)

• Provided customer support and streaming platform management for clients in tech and entertainment, ensuring smooth user experiences and timely content delivery